| 作者 |
 【求助】：烦请帮我搞一个品牌调查：你知道MARLBORO CLASSIC这个品牌吗？ |
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| 所跟贴 |
【求助】：烦请帮我搞一个品牌调查：你知道MARLBORO CLASSIC这个品牌吗？ -- 安普若 - (512 Byte) 2005-12-01 周四, 23:33 (4210 reads) |
wilsh
[博客]
[个人文集]
游客
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作者：游客 在 海归茶馆 发贴, 来自【海归网】 http://www.haiguinet.com
Philip Morris's attempt to steer the forthcoming tobacco control legislation away from its principal goals is a masterpiece of deception. It delivers carefully crafted illusory messages pretending to support the government's action. They portray Philip Morris as a good corporate citizen, anxious to protect children from the lethal effects of its products.
Meanwhile, it expends huge resources to neutralise tobacco control legislation worldwide.
The company argues that retailers should be targeted for selling cigarettes to youth, saying nothing about its own efforts to glamourise its product. It does not say that its shareholders need young people to become nicotine addicts to replace those who quit, die, or are too sick to smoke. The function of its youth-smoking prevention programme is, in its words, to "Maintain and proactively protect our ability to advertise, promote and market our products via a juvenile initiative". The programme's success would be "a reduction in legislation which restricts or bans our marketing activities" and "passage of legislation favourable to the industry".
Philip Morris will attempt to circumvent the new law by brand- stretching or trademark diversification, to market brands to young people, if our law drafting is weak. For example, it says: "As for trademark diversification, the objectives are to capitalise on Marlboro trademark strengths through Marlboro Classics and the setting up of a new diversification property related to Marlboro's adventure/sports image. Our objective is to expand Marlboro Classic's presence on television, print, outdoor and radio through commercials."
作者：游客 在 海归茶馆 发贴, 来自【海归网】 http://www.haiguinet.com
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 【求助】：烦请帮我搞一个品牌调查：你知道MARLBORO CLASSIC这个品牌吗？ -- 安普若 - (512 Byte) 2005-12-01 周四, 23:33 (4210 reads) - 不了解 -- 苹果阿Sir - (383 Byte) 2007-6-12 周二, 09:52 (337 reads)
- 没有听说过 -- 青婷 - (20 Byte) 2005-12-18 周日, 22:59 (423 reads)
- 就来了一次啊。 -- 安普若 - (0 Byte) 2007-6-12 周二, 14:30 (371 reads)
- 笑死人, 难道校长和英美烟草的烟贩在一起? -- wilsh - (1647 Byte) 2005-12-06 周二, 14:51 (428 reads)
- 潜水员回一个 -- 一阵风 - (98 Byte) 2005-12-05 周一, 00:34 (733 reads)
- 另一种品牌的力量： -- chu - (195 Byte) 2005-12-02 周五, 22:59 (627 reads)
- 这个帖子比较惊心动魄！ -- chu - (95 Byte) 2005-12-02 周五, 21:47 (689 reads)
- 这回长见识了！ -- 木辛 - (18 Byte) 2005-12-02 周五, 22:38 (497 reads)
- 回在上边， -- chu - (22 Byte) 2005-12-02 周五, 23:04 (462 reads)
- 难道我的品质有问题？ -- 木辛 - (42 Byte) 2005-12-02 周五, 23:10 (356 reads)
- 谢了 -- 安普若 - (43 Byte) 2005-12-02 周五, 22:04 (485 reads)
- 校长辛苦，答复见内。 -- 木辛 - (384 Byte) 2005-12-02 周五, 21:00 (729 reads)
- 吓唬吓唬你 -- 安普若 - (43 Byte) 2005-12-02 周五, 22:06 (575 reads)
- 这个，中国巨多啊 -- 如意缘 - (194 Byte) 2005-12-02 周五, 13:24 (625 reads)
- 嘻嘻 -- 安普若 - (44 Byte) 2005-12-02 周五, 13:58 (487 reads)
- 回答问题有奖 -- 名牌小学 - (448 Byte) 2005-12-02 周五, 10:42 (552 reads)
- 送你一个穿万宝路的 -- 安普若 - (44 Byte) 2005-12-02 周五, 11:07 (466 reads)
- reply -- fatboyslim - (175 Byte) 2005-12-02 周五, 09:50 (395 reads)
- 送一个 -- 安普若 - (45 Byte) 2005-12-02 周五, 09:56 (358 reads)
- 不抽烟的人答一下 -- ipok - (16 Byte) 2005-12-02 周五, 09:22 (321 reads)
- 答一答 -- 马甲乙 - (143 Byte) 2005-12-02 周五, 09:06 (404 reads)
- 好！ -- 安普若 - (44 Byte) 2005-12-02 周五, 09:14 (343 reads)
- 答题。。。。。 -- 小报记者 - (198 Byte) 2005-12-02 周五, 08:51 (454 reads)
- 送个美女 -- 安普若 - (44 Byte) 2005-12-02 周五, 09:18 (451 reads)
- 答： -- tigger - (126 Byte) 2005-12-02 周五, 05:13 (404 reads)
- 送个美女 -- 安普若 - (44 Byte) 2005-12-02 周五, 07:01 (398 reads)
- 送一还二。 -- tigger - (55 Byte) 2005-12-03 周六, 03:10 (313 reads)
- 答题了 -- 老李飞刀 - (59 Byte) 2005-12-02 周五, 02:57 (442 reads)
- 回答一下 -- travelman - (349 Byte) 2005-12-02 周五, 01:44 (476 reads)
- 谢谢 -- 安普若 - (44 Byte) 2005-12-02 周五, 02:44 (316 reads)
- my answers -- 八袋长老 - (372 Byte) 2005-12-02 周五, 01:12 (496 reads)
- 嘻嘻 -- 安普若 - (45 Byte) 2005-12-02 周五, 01:15 (426 reads)
- 哈哈 -- 八袋长老 - (45 Byte) 2005-12-02 周五, 01:42 (363 reads)
- 试答校长提问 -- Property - (126 Byte) 2005-12-01 周四, 23:44 (464 reads)
- 也送你一个搞笑图 -- 安普若 - (44 Byte) 2005-12-01 周四, 23:58 (443 reads)
- 答复。。。 -- 步从容 - (588 Byte) 2005-12-01 周四, 23:43 (540 reads)
- 送你一个搞笑图 -- 安普若 - (45 Byte) 2005-12-01 周四, 23:57 (589 reads)
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