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主题: [原创]全球顶尖客户忠诚度管理专家招募直邮Direct marketing manager
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作者 [原创]全球顶尖客户忠诚度管理专家招募直邮Direct marketing manager   
yyjwld





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文章标题: [原创]全球顶尖客户忠诚度管理专家招募直邮Direct marketing manager (1619 reads)      时间: 2011-3-04 周五, 23:30   

作者:yyjwld海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com

A worldwide organisation with offices in over 20 countries and 1300 employees

ROLES AND RESPONSIBILITIES:
This position will work with the Comms and Media Lead to deliver the operational elements of direct marketing plan.

The role involves working collaboratively with the Comms and Media Lead, Marketing & Commercial department of a major retailer, FMCG Marketing departments, a data center in India to deliver world class targeted media solutions for our clients.

Resource planning:
Manage a weekly call with India data center to ensure clear timeplan and resource allocation

Coupon production:
• Working with the Membercard team to ensure that the standard process is adhered to and that all nominations are checked and correct before submission for targeting.
• Project manage the targeting process, resolving issues and be present on governance calls between India and your local market.
• Manage the delivery of results with India.

Themed & Category Mailings:
Project manage the delivery of target mailings:
• India data center – kick off each project with India, agree targeting and manage the QA and sign off process.
• Creative agencies – provide creative briefs for each mailing to the designated creative agency.
• Printers – brief printers on each mailing deliverable.
• Evaluation inputs – provide and QA all of the inputs required to evaluate a mailing.

Support in building new targeted Media propositions
• Targeted SMS
• Digital coupons


PEROSONAL SKILLS:
Essential
• highly organised, able to juggle multiple projects
• very professional, will represent company well in front of clients
• strong attention to detail, methodical worker
• passion for targeted communications
• good English language skills

Desirable
• Retail or FMCG experience
• strong Microsoft word and excel
• background in direct mail in China


Highly competitive salary and wonderful medical coverage offered to the right candidate.

作者:yyjwld海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com









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