| 作者 |
 Management: How to Grow a Successful Business? (ZT) |
 |
BizDiggers
头衔: 海归上校
声望: 学员
加入时间: 2006/06/20
文章: 166
来自: USA
海归分: 60172
|
|
|
作者：BizDiggers 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
How does a Successful Person Grow Successful Business?
By Ron Finklestein
How does a successful person grow a successful company? It’s such a provocative question that it prompted me to do some research. Despite the bad news we so often hear about businesses closing or moving, I found some encouraging news. After interviewing and working with many small business owners, common trends began to emerge regarding what they did to be successful. There are a total of fourteen principles and the successful people implement most, of not all of these principles in their business: attitude, sales, business strategy, marketing, information technology, risk taking, process improvement, company culture, work-life balance, customer service, finance and budget, general advice, discipline and training. For home based businesses the specific principles that are important are: attitude, sales, business strategy, marketing, risk taking, customer service, finance and budget, general advice, discipline and training.
Attitude: Successful business people have a positive attitude and accept 100 percent of the responsibility for the results of their business. When responsibility is accepted, action can be taken to make the necessary changes to accomplish the desired results. Then, when success is achieved, these same owners are generous in giving credit to others who help make them successful. Without exception, the most successful people understand it is all about people: hiring and retaining the right people, eliminating ineffective people and providing the necessary resources for employees to master their tasks.
Culture: Culture is defined as the “integrated pattern of human knowledge, belief and behavior that depends upon man's capacity for learning and transmitting knowledge to succeeding generations.” Culture is about attracting and hiring people who would be successful in the organization. It is about driving the behavior that makes the company successful. The successful owner knows what these behaviors are and they reinforce those behaviors by the people they hire.
Customer Service: Simplified defined, customer service is about taking care of the customers. Many companies integrate customer service into their culture through training and the design (and frequent redesign) of relevant business processes. In most cases, the business plan dictates how they provide customer service.
Business Strategy: A large complex strategy or business plan isn’t necessary, especially for the small office and home office business owner. A simple one-page document will do, but it should be well thought out and well executed. A poorly crafted business plan that is well executed is far superior to a well-crafted business plan the sits on the shelf. It defines and drives the activities and behaviors of the entire organization. Without it, the business becomes a ship without a rudder; it simply can’t be steered and goes in circles. A strategy should include a financial plan, marketing differentiators, and product strategy as well as employee retention.
Discipline: Discipline, or “staying the course,” then executing the strategy. Discipline is not overreacting to market changes, staying focused on your core markets and measuring success as defined in the strategy. Successful people have their eye on their goal and they are very disciplined in the action they take to be successful.
Risk: Successful people are not afraid to take calculated and prudent risks; especially when they have a clear outcome in mind. Most successful people take risk do so because they realize the need to change as the economic climates changes. Each knows it is disastrous not to embrace change. Successful people understand that being in business is about managing and responding to change and in some cases creating change. Successful people embrace change and respond to challenges presented by the market, the competition or changes in general conditions.
Financial Roadmap: An important attribute is the creation of a financial roadmap and budget and having the discipline to follow it. This plan reminds owners where and how to spend money, and it provides ways to measure progress or shortfalls. Finance is the cornerstone of good business plans.
Business Processes: Another frequently mentioned attribute of success is the streamlining of business processes. We call this creating predictability. This is probably the least understood attribute. The intention here is to increase productivity and reduce costs while getting the same (or better) outcomes. Business processes are how things are done within a business. Every company has some processes; some are clearly defined, others are implicit. Successful people understand the need to continuously improve their business processes: to become more efficient and productive, and to respond to market changes faster while providing better service to customers. Once a process is defined and it achieves the desired results the successful person can move on the next item and not worry that they will always get the desired outcomes.
Information Technology: While Technology is important, successful people understand that technology does not have to be complex or costly to be effective. Technology is probably the most important enabler for change that a successful person can implement.
Marketing: Successful people know how to market themselves and their business. Effective marketing performs different functions around unique selling environments. For example, business-to-consumer enterprises have completely different marketing needs than business-to-business companies. Success comes from having a good understanding of the pains your clients are experiencing and how your products and services stops that pain.
Sales: Every company’s approach to sales is different. Successful people understand the value in building referral partnerships and strategic alliances. Others aggressively attack the market with direct mail campaigns, cold calls and other forms of direct customer contact. The specific selling approach is usually defined by the marketing plan. Successful owners know that the concept of selling is a process that can be measured and improved, like all business processes. They talk about the importance of having a consistent, measurable and repeatable sales process, and they engage professional sales trainers (with flexibility to customize training to their selling environment) to help create consistency within their selling process.
Training can be defined as “to form by instruction, discipline, or drill and to teach to make fit, qualified, or proficient.” Because we live in world of continuous change, it is more important than ever to implement a culture of continuous learning. For many successful owners, continual investment in training is a major characteristic identified. For training to be successful there must a direct link back to the business plan and an understanding of how training supports the success of the organization is essential.
General Advice: Without exception, every business owner talked about how having trusted advisors is necessary for success. Successful people know they cannot know everything and searched out advisors they could trust. They surround them-self with other successful people.
There are three principles that every successful business owner needs to follow. If they follow these three principles they are forced to address the others: the business owner exhibited a positive attitude, the business creates and implements a sound business strategy and having the discipline to focused on the strategy.
作者：BizDiggers 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
|
|
|
| 返回顶端 |
|
 |
|
-
 Management: How to Grow a Successful Business? (ZT) -- BizDiggers - (7701 Byte) 2006-8-02 周三, 00:12 (5983 reads)
|
|
|
|
您不能在本论坛发表新主题, 不能回复主题, 不能编辑自己的文章, 不能删除自己的文章, 不能发表投票, 您 不可以 发表活动帖子在本论坛, 不能添加附件不能下载文件, |
|
|
