作者 |
ZT: CEO view: Gary Wang (MBA ‘02J), founder of Tudou.com |
|
八袋长老 [博客] [个人文集]
头衔: 海归中将 声望: 院士 性别: 加入时间: 2005/02/03 文章: 6961 来自: 大陆到小陆 海归分: 601515
|
|
作者:八袋长老 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
---- by Andrew Wood, Hong Kong ----
Tudou.com is one of those mainland Chinese companies that is growing quickly and has enormous potential, but that you may not have heard of, if you live outside China. It runs an online video website. The name, Tudou, means “potato” – a playful reference to couch potatoes who like to do nothing but watch TV. It hosts more than 40 million videos, many uploaded by users, and has more than 200 million visitors per month. It reportedly streams a petabyte (1,000 terabytes) of video a day. One of its internal slogans is “today’s TV network, tomorrow’s Tudou.”
Gary Wang
“TV is naturally relatively tightly regulated in China,” says Gary Wang, the INSEAD-educated founder and chief executive officer. “I started in January 2005 to try to bridge the huge gap between those people who have creative ideas and talent, but cannot get their work to the audience.”
So a bit like a Chinese YouTube? Yes and no. “We do a lot more than what YouTube does,” he says. Tudou is more like YouTube plus Hulu, a US online site that shows network shows, plus the subscription cable channel HBO, which is renowned for its original productions.
“About half our traffic comes from UGC – user-generated content,” Wang says. “The other half comes from premium content. We buy quite a lot -- Taiwanese, mainland Chinese, Korean, Japanese (productions) and a little bit of American.”
Plus Tudou also makes its own programmes. Its first drama serial, That Love Comes, got 34 million views in the first two weeks after it premiered in October 2010. The twelve-part romantic story of Ye-zi, an assistant in a convenience store and her relationship with Summer, a big city fashion photographer, was also sold to more than ten overseas distributors.
Wang, who's from China, has a master's degree in computer science from a top US university. After graduation, he worked for the communication satellite company Hughes. He finished his INSEAD MBA in July 2002 and then started with the media conglomerate Bertelsmann, “a typical corporate strategy job that you get after business school,” he says. “I was sent to China to look at the market there.”
And he found that rather frustrating. “Foreign media companies really cannot do much in China,” he says. “[They] have a much higher profile, so sometimes you draw a lot more attention, and you don't want that sort of attention, perhaps.”
Starting Tudou had its challenges. “When we started, the uncertainty was huge. We only got properly licensed in 2008. So imagine, for about three years we operated without a clear picture of where it might go.”
And there are risks with user-generated content. The Chinese media are tightly regulated. There are many sensitive subjects. What if a user uploads a video about the Tiananmen Square protests of 1989? “When you are a company operating inside China, you follow the rules and regulations,” he told INSEAD Knowledge in an interview. And in that respect, being a Chinese business run by a private Chinese citizen has few advantages over being a foreign company operating in China. “There are clear rules that define what you can and can't do, similar for any company operating in China today that has to follow those rules.”
Tudou, Wang says, is also already “semi-global” as Chinese-speaking communities around the world and in Asia in particular are already big consumers of the website. But with China's economy expected to grow at around seven per cent a year, Wang thinks Tudou has plenty of opportunities to grow at home. Consumer spending will increase at double the rate of broader economic expansion, he thinks.
“On the other hand, it's a rough sea. To ride those kind of waves, it's very very tough work.”
First published: January 12, 2010
Last updated: January 24, 2011
作者:八袋长老 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
相关主题 |
[分享]怎么没人8 this affair: Vera Wang, 63,...
|
海归酒吧 |
2012-7-19 周四, 17:25 |
华山资本合伙人,展讯co-founder:陈大同 。 《创业感悟点滴》
|
海归商务 |
2012-6-15 周五, 12:02 |
[新闻]非死不可的 co-founder Saverin 为逃税放弃美国国籍
|
海归茶馆 |
2012-5-19 周六, 12:30 |
market view for 2011 转折点在哪里
|
谈股论金 |
2011-1-20 周四, 07:46 |
[分享]命由天定运靠自己 - 朕弟(3rd Co-Founder) 的公司...
|
海归商务 |
2010-12-13 周一, 17:21 |
[贴图]几张bird-view照片just for fun, and I'...
|
海归酒吧 |
2010-9-30 周四, 08:38 |
my market view short term and middle ...
|
谈股论金 |
2010-8-04 周三, 04:58 |
孤胆英雄Gary Faulkner,深入巴基斯坦追杀本拉登
|
海归酒吧 |
2010-6-24 周四, 10:23 |
| |
|
|
|
返回顶端 |
|
|
|
- ZT: CEO view: Gary Wang (MBA ‘02J), founder of Tudou.com -- 八袋长老 - (3830 Byte) 2011-1-28 周五, 17:04 (1629 reads)
|
|
|
您不能在本论坛发表新主题, 不能回复主题, 不能编辑自己的文章, 不能删除自己的文章, 不能发表投票, 您 不可以 发表活动帖子在本论坛, 不能添加附件不能下载文件, |
|
|