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 Marketing Communications Manager at GOOGLE - Mainland China |
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valley
头衔: 海归上校
声望: 学员
加入时间: 2004/02/20
文章: 662
海归分: 89859
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作者：valley 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
Marketing Communications Manager - Mainland China
Position based in Asia.
Do you love Google? Interested in learning more about one of the most cutting-edge technology companies in the world? We are looking for flexible, hardworking, experienced people, passionate about Google, to analyze, measure, position, package, and promote Google's product and business offerings in the Asia Pacific region. This role will be responsible for supporting Google's consumer awareness and revenue generating efforts in the Asia Pacific region, particularly in China, through effective and results-focused marketing campaigns. Key activities include organizing, negotiating and managing direct mail campaigns, partnership marketing and affiliate programs, online/offline advertising campaigns, trade shows, Google events and seminars.
Major functions:
Implement the marketing plan for Google's consumer, advertiser and publisher products in China, working closely with the Google product and corporate marketing teams in the U.S. and the regional Google sales and marketing teams.
Implement local marketing programs encompassing a combination of marketing tactics including direct marketing, affiliate marketing, stand-alone events and seminars, online/offline advertising and promotions.
Evaluate consumer marketing opportunities and initiate programs to increase awareness of Google search in China through development of creative programs, brand awareness campaigns and promotions.
Drive the creation of local marketing communications materials including sales collateral, presentations, merchandise, print and online advertising, and email newsletters.
Implement the APAC agency strategy in China, solicit and evaluate agency bids, and manage agency relationships.
Evaluate trade shows and industry events and advise on where company participation or sponsorship would be appropriate. Oversee the creation of trade show materials and the implementation of any sponsorship presence at events. Negotiate and organize Google presence at these events.
Organize standalone Google events and workshops, where appropriate.
Champion the needs of the China market in a fast-changing and dynamic international company.
Contribute proactively to the overall development of Google through ideas and creativity based in solid market and sector knowledge.
Create and manage co-marketing, reseller and other third party relationships.
Provide tools and collateral and create an event strategy to enable resellers to effectively sell Google's advertising products.
Develop and implement ongoing retention programs and manage advertiser and publisher communications.
Source and analyze research material in specific industry categories as needed to provide statistical support for marketing and sales efforts in general.
Monitor consumer, industry and competitive behavior in China and provide local market expertise to the Google team.
Manage the country marketing budget.
Education and language skills:
BA/BS degree from a recognized top university.
Fluent in English and Mandarin.
Experience:
Minimum 3-5 years marketing experience in the mainland China market.
1-3 years Internet, online services/media industry experience.
Agency background and client services/management experience a plus.
Strong aptitude for determining the optimal way to position products in the market.
Understanding of the search, online advertising, or web publishing markets.
Understanding of Google's strategic and competitive position.
Proven ability to deliver outstanding and highly creative marketing achievements with limited budgets.
Thorough knowledge of off/online advertising planning, tracking and reporting.
Skills and abilities:
Motivated and creative with the ability to self-manage.
Project management skills and the ability to multitask across projects and products.
Strong negotiation and budget management skills.
Excellent oral and written communication skills, fluency in English also required.
Demonstrated excellence with agency and client relations.
Facile with print/online graphical software and print production management.
Team player able to work on multi-part projects with multiple teams and able to ensure that local and global project deadlines and budgets are met.
Strong computer application skills including PowerPoint, Excel and MS Office.
Please note only candidates with mainland China work authorization will be considered.
For immediate consideration, please send a text (ASCII) or HTML version of your resume to [email protected]. Important: The subject field of your email must include Marketing Communications Manager - Mainland China.
作者：valley 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
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 Marketing Communications Manager at GOOGLE - Mainland China -- valley - (4730 Byte) 2005-5-12 周四, 07:59 (1085 reads)
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