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主题: 我对于百度收购hao123网站的分析
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作者 我对于百度收购hao123网站的分析   
Hoobastank
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文章标题: 我对于百度收购hao123网站的分析 (1151 reads)      时间: 2004-10-18 周一, 15:18      

作者:游客海归商务 发贴, 来自【海归网】 http://www.haiguinet.com

整个互联网,国际,国内的搜索市场现在是群雄争霸,狼烟四起,好戏刚刚开幕。在我继续之前,我先给大家谈谈一些背景。

众所周知,短讯增值服务曾是个金矿对于国内互联网的企业,主要门户新浪,搜狐,网易,tom等着实依靠拇指经济渡过了互联网的冬天,可以说挽救了整个产业,曾是棵救命草。首先,随之增值服务商的增多,这个增值服务,没有什莫技术壁垒,有眼球就好,当然一窝蜂淘金。市场在趋于饱和,尽管2亿的手机用户,但市场的规模增长不是无限的。明显,产业的增长在减缓。其次,与此同时,电信大鄂岂能让肥水流外人田,不断在虎视眈眈这块肥肉,大有铁骑争城掠地之势。像电信委托广东电信开发捆绑的即时通讯,就是像腾讯表态。电信染指是迟早的事情。不久前,电信不少增值服务乱收费,黄色等,暂停新浪,搜狐等服务,并罚款,也是借机打压,向产业链的下游发展之势,各大门户在纳市的股票均受挫。在此,各大门户无不苦思冥想,心有余悸,寻找下一个金矿是刻不容缓。从整个互联网发展看,搜索是个炙热的市场。当然,门户也要跟风。

百度以前只是提供给门户搜索服务,主要是在后台。以前,门户没有注意搜索,当然外包出来是在所难免。但,现如今,搜索是炙手可热,门户要介入,当然,不会再去扶植自己的竞争对手百度,此掉百度的服务在情理之中。在美国,雅虎也是中止了google的合同,转向自己开发。与此同时,国际上的搜索巨头,频频觑视8000万网民的市场,进入中国是一个重要战略,最近的收购等是大战前的序幕和铺垫。

显而易见,国内门户的排挤,国外巨头的虎视眈眈,百度自然要有所动作。百度开始的时候,借门户来休养生息,但一直野心勃勃要做搜索的终点,占有产业链。既然,形势严峻,动作是要有的。这与百度近来的第3次融资有关,没有资本,谈何迎战?从外界的传言,百度融了千万到上亿美金,具体数字没有确认。Hao123的收购只是几百万美金,一方面,可以借助此网站的流量,来进一步发展自己的搜索终点战略,为下一步的搜索之战做好准备;另一方面,融资后,也要好好炒作一番,包装自己,收购是个很好的炒题。一箭双雕,更有,这几百万,在未来白度可能的被收购,或自己寻求上市中,会增加至少几倍,或更多的价值,何乐而不为?对于hao123,这是个六合彩中大奖的机会。对于百度,hao123双赢,并且,再次激发了互联网的神话,引无数英雄竞折腰。。。

Appretice:
this is original english version of post i wrote.

Currently competition in search engine market is heating up. Here is the background.

SMS was a gold mine for portals like sina, sohu, netease, tom, china, thanks god, in past a few years revenue from sms really got portals though the period of internet doom.
However, sms market is saturated now. Furthermore, telecommunication giants are pressing hard on the profit made from dirty sms business and moving to the turf which portals are dominating Recently, Sohu, sina both got one year suspension of their multimedia sms service from china telecom, which resulted that their stock price took a dive, that was a wakeup call. Naturally portals are looking for next “big thing” desperately bearing the threat from telcom in sms market, search engine market seems the one.

Baidu used to be backend search providers for portals,
portals outsourced search serivce to baidu and got result from it. Now portals realize that baidu is their serious competitor down the road, strategically all the portals terminated baidu service a year ago to develop their own search strategy or switched search providers,it makes sense that you are not supposed to fund your competitor.
It is the same move played by us players, yahoo dumped google , msn had been in a rush to get their own search engine in place. Moreover,international heavy weight like yahoo, google had made a move into Chinese search engine market, baidu is facing fierce competition
from domestic players along with international ones.

Here is my analysis. In order to survive, baidu has to position themselves as a destination of search instead of a backed search result provider. Following that strategy,
they need enough traffic as portals have. consequently baidu raised another round of funding to implement market expansion strategy. Hao123 is cheap acquisition,
it is only a few million dollars, next step baidu is going to compete with others head to head. Game is on. even it is not going to make it in the future, this deal probably translates to more bucks on its valuation when it gets acquired later on. interestingly, a few million dollar of
PR can generate that much buzz,i would say it was pretty good , baidu got almost 100 million, hey, they got to spent to somewhere, right ,luckily, he owner of hao123 hit the jackpot, I have to say every dog has its day :- )


作者:游客海归商务 发贴, 来自【海归网】 http://www.haiguinet.com









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