1. Define the concept of core competency (5 points). From the core competency point of view, what are the implications for the following approaches and how do you think (do you agree with the implications or not and why)?
(a) SWOT analysis of strategy formulation (b) BCG approach to diversification (c)SBU structure of a diversified company (d) Vertical integration (20 points)
2. Technology is critical to the strategy of a firm. How should a firm use technology as a critical component in formulating its corporate and business level strategies? Explain in details. (25 points)
